No matter how high tech the world becomes in regards to communication, there are still the same old problems. With email, you face the same challenge as you do with regular mail — convincing the recipient to open the message (or envelope).
Most people who receive email, end up deleting the email before they ever open them. To be successful with email marketing you need to get people to open your email, but how?
The answer is: by using a good subject line.
When reading a subject line in an email, the recipient gets an idea of what the message is about before opening it. It is like a guard, letting the receiver know whether the email should be opened. Here you will find some great tips on how to write the best subject lines to make sure your emails get opened.
1. Create Something Important To Say
A subject line is not optional, you need to enter something. Nobody is going to open a email if they have no idea who it is from or what it’s about. For one reason, they don’t have time to be bothered. It also makes people very cautious about opening up an email that could contain a virus.
Almost as useless as leaving the subject line blank is typing the word “Hi” or “Greetings.” Those are fine for messages to your best friend or mom, but using a subject line like that is not going to get you anywhere but broke.
2. Be As Specific As Possible
Many people receive loads of emails. Now if you want to get your email open you need to be specific in your subject line and let people know what you have to offer. The more information you provide in the subject line, the better chance you have of getting the person’s attention.
For example, Instead of typing “Question,” try, “Question about ABC event.”
3. Be Creative
Being creative is the best way to get people to open your emails so, Be creative.
4. Double check your spelling and make sure everything is spelled correctly.
If people see that you can’t spell, it is not going to matter what you are promoting, your emails are not going to get opened.
By using these guidelines you will get more people opening your emails. It is now up to you. You can keep doing what your doing right now, or you can start getting more emails opened.
Learn more about finding a great email marketing list. Stop by Brian Tubbs’s Blog where you can find out all about email marketing and what it can do for you.
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December 10th, 2009
Brian Tubbs
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Hi Mertie, glad you found what you were looking for. Hope it was helpful!
I’ve been looking all over for this!
Thanks.
Hello and thank you for your comment. Unfortunately I do not offer a subscription to my blog yet although I have been considering it. I do however have a newsletter at http://tracywheeleronline.com and if you sign up you get 4 free ebooks!
Thanks mate! I was looking for something pretty much along the lines of this the entire day. Do you guys offer a subscription service? If so, how can I subscribe?