Tracy's Internet Marketing

The reason the landing page quality score is put in by Google is to penalize advertisers who provide less than useful the landing pages by giving them a lower quality ranking, which then raises the cost of their minimum CPC.

More importantly for those of us who are already striving to produce quality sites and landing pages, a better quality score will lead to better rankings for our ads and a lower CPC.

So, how do you get a better landing page quality score?

Google has stated that the three main criteria to consider when calculating a landing pages quality score are relevant and original content along with transparency and navigability. The following steps will help you to get good quality scores from Google, while also achieving a high conversion rate.

Relevant and Original Content

To begin with, ensure your domain name is relevant to your niche. For each keyword that you are using create a separate landing page. Make sure they the keyword is in the URL, such as “springgardens.php” if your keyword is “spring gardens”. Also make sure to include your keyword in all of the title tags, meta tags, and description meta tags.

You also need to create original content for each of your landing pages. This is vital for any affiliate marketer since they could have hundreds of landing pages promoting the same product. Simply making your content different from that of your vendor will definitely go a long way to help you increase your quality score over that of your competition. Most of whom will just use verbatim the content from the vendor.

Transparency

It is always a proper idea to include links to your sitemap, a contact us page and a privacy policy page to provide the user with transparency. Google is very impressed by sites that openly share information about how your business operates, as well as information about your business to itself.

When you ask for information from people when visiting your site, be sure to provide a privacy policy to inform them about how their information will be utilized. Another good idea is to limit how much information they receive from you; give them an option to opt-out of some correspondence. Google likes to see users given the choice of how their information is used.

An obvious aspect of transparency is by delivering on the products and services that you offer in your ad, and to only charge customers for the products and services that they actually order and successfully receive. While this may be implied on your site. You can’t go wrong by also saying it somewhere on the landing page. It will both raise your quality score with Google as well as put your users at ease.

Navigability

Google wants to see a clear path to follow on your landing pages, making it easy for users to purchase or receive the product or service you’ve advertised – which is exactly what you want too. Stay clear of using pop unders and pop-ups and other techniques that detract from a good user experience on your landing pages.

With your great landing page finished and a fabulous quality score. You are now able to turn your attention to your Adwords campaign. By matching your customized landing pages with your best keywords convergence can be maximized while minimizing CPC’s, which will give you a greater profit margin.

Until next time,

Disclosure:

This is NOT a paid endorsement! Meaning I was Not paid for posting this article.

Tracy’s Internet Marketing hereby discloses that it Is Not affiliated with the above endorsement and that it Does Not receive compensation in connection with the above endorsement. However, Tracy’s Internet Marketing does not represent or endorse the accuracy or reliability of the above endorsement, neither would it be responsible for any consequential damages arising directly or indirectly from the use of this product or service. Reader is asked to do their own due diligence before using any products or service mentioned on this site!

Tracy’s Internet Marketing hereby discloses that it Is affiliated with all other ads shown on this site (or is compensated for showing other peoples ads) and that it Can receive compensation in connection with the above mentioned ads. However, Tracy’s Internet Marketing does not represent or endorse the accuracy or reliability of the above mentioned ads, neither would it be responsible for any consequential damages arising directly or indirectly from the use of any product or service advertised. Reader is asked to do their own due diligence before using/purchasing any product or service advertised on this site!

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