Tracy's Internet Marketing

Internet/Affiliate Marketing and Blogging Tips, Tricks and Advise.

Engage the Power of Word of Mouth

April 23rd, 2009

Tracy Wheeler

In today’s time, there are a variety of advertising options for entrepreneurs. If they have a lot of money, they can advertise through mass media, such as television, radio or a magazine. If the budget is smaller and more restricted, companies can use certain types of Internet advertising. However, in each case what will really win them over is not the advertising itself, but whether or not the offer can successfully acquire one powe the power of word of mouth.

So, how does an entrepreneur with a new company acquire the power of word of mouth, due to the fact that they will have received little publicity? Well, first they need to look at previous companies that have had success with this strategy. For example, consider Avon, a company that used word of mouth so effectively, it jumped to a new level. With them, word of mouth marketing would be the driving force that would sell their products. Why? Simply Because they would employ it in such a way that their customers would actually become their salespeople. Instead of taking the traditional route of hiring professional salespeople, Avon distributed their products through a referral-based business network opportunity. If customers liked their products, the company could actually make great income by selling to their family and friends.

Of course, MLM is just one approach to releasing the power of word of mouth. If you have no interest to incorporate that type of business structure, you could simply promote word of mouth by giving your target market consumer free products. If your product is an excellent one, customers will be glad to promote your company? just because they thought what you gave them was something others could appreciate.

However, there are methods where you can force word of mouth marketing.Companies offering free laptops can be viewed as a good example. So, if customers sign up for the service and refer others to do the same, they will receive a free laptop. You can use the very same concept for your own company, even for those who sell a service.

In fact, some businesses are incorporating this type of incentive marketing through their payment processing. How about Trial Pay, a payment processor that will not accept cash from any transaction by a consumer, (like Paypal). The customer pays by purchasing a product or signing up for a service from one of their affiliates. You could actually be one of these affiliates to guarantee you’ll get sales, or you could offer TrialPay on your website. If you do the latter, you will truly learn the power of word of mouth. Why? It’s because when your site is viewed, people will think of something that gives away free products. Granted, on paper, the products aren’t free. But for marketing purposes such a unique arrangement gives them the appearance of being free, which is essential for buzz marketing.

Until next time,

Tracy Wheeler
http://www.tracywheeleronline.com

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