by H. Obuobi
Most online entrepreneurs and corporate bodies today recognize the power of blogging and have adopted it as a top marketing tool. Its potential of attracting huge traffic and the fact that it offers free targeted advertising is capitalized on by both small businesses and bigger companies. But to be successful blogging for business there are some mistakes that must be avoided.
1. Choosing the wrong host
Choosing a host can make or break your blog. It is important that you invest some time researching for a good host as there are many poor and unreliable webhosts scrambling for attention with the increasing trend in people turning to the web for promoting their businesses. It is advisable to choose a webhost which offers a wide array of relevant features; have minimal or hardly any downtimes, in other words, are up and running 99.9% of the time and have a good support system. It is a good habit to check client reviews before choosing any particular host.
2. Choosing a wrong domain name
Selecting the right domain name is crucial to your success. Having different extensions of popular websites does not augur well for your site. For instance having a .net or .org version of a known website will tend to sway traffic to that site as many would associate your site with the known one as most people are used to the .com extension. If somebody has already occupied your desired domain you need to modify it a bit in order to keep it unique keeping the vision/ ideology in tact. There are people who book some common domains and wait for the prospective clients who ask for domains. So, even if you don’t find your most wanted domain, you can rummage around to see who the owner of that particular domain name is and it is also possible that the person may be willing to sell you his domain at very premium prices.
3. Shabbily written content
A blog is supposed to establish you as an expert in your field. Having a lot of grammatical and typographical errors dampens your image. It is always in your best interest to at least go over your blog and do a spell check before posting. Having duplicate content on your site also gives a poor reflection of your expertise and readers tend to lose interest quickly.
4. Poorly updated blog
One common mistake most bloggers make has to do with updates. They leave their readers anxiously waiting for their next update. Most readers don’t tend to hang around for long and smart marketers know the significance of regular updates and its effect on web traffic. With the competition becoming keener by the day, once you lose your audience , they might be lost for good.
5. Overlooking research
Why do some blogs succeed? Have you ever wondered why? Authors of such blogs invest time and effort on research to ensure that the information they provide is accurate. It is always proper to employ due diligence in coming out with the right information. Inaccurate information may create a dent in your hard earned reputation and it would be difficult for people to turn to you for their informational needs.
6. Placing too many ads in your blog.
It is widely acceptable to monetize your blog with affiliate links from eBay, clickbank or any of the other hundreds that are available, but be circumspect. Always have in mind that blog readers are interested in the content of the blog and not in sale pitches.
7. Dead links
It is always proper to recheck your links. It is very frustrating for a blog reader to click on a link only to find out it doesn’t work or ends up somewhere not affiliated to the blog in any way.
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August 10th, 2009
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