Tracy's Internet Marketing

As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider web site pages. Make sure your tags are constructed properly and include you keywords.

The third factor of search engine importance is link popularity. How many websites are linking to yours? More importantly, what is the value of those links? This answer is usually a function of Google Page Rank. Page rank is comprised of a large number of factors but essentially provides a weight to the value of each inbound link. The more links you have a greater value pointing to your web site, the higher your link popularity.

The fourth most important way to improve rankings is with a diverse number of inbound links to your web site from different IP addresses. Having tons of inbound links from a single site is never as valuable as having inbound links from a number of diverse and separate web sites. Focus your link building strategies among different domains versus a single domain. This will dramatically improve results.

The final ranking factor is keyword use in root domain. Although it’s possible to use sub-domain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

All of the top five ranking factors will work for you. I have personally seen them dramatically improve rankings for even the smallest web sites. Make sure that you address each factor. In combination, these factors have the most impact. By addressing the top ranking factors for your web site, you’ll be able to add additional search engine optimization techniques to ensure top placement over the long term..

Michael Fleischner is the Author of SEO Made Simple and offers SEO training for small and medium sized businesses. Make sure to get free search engine optimization and Internet marketing support at the Internet marketing forum

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Disclosure:

This is NOT a paid endorsement! Meaning I was Not paid for posting this article.

Tracy’s Internet Marketing hereby discloses that it Is Not affiliated with the above endorsement and that it Does Not receive compensation in connection with the above endorsement. However, Tracy’s Internet Marketing does not represent or endorse the accuracy or reliability of the above endorsement, neither would it be responsible for any consequential damages arising directly or indirectly from the use of this product or service. Reader is asked to do their own due diligence before using any products or service mentioned on this site!

Tracy’s Internet Marketing hereby discloses that it Is affiliated with all other ads shown on this site (or is compensated for showing other peoples ads) and that it Can receive compensation in connection with the above mentioned ads. However, Tracy’s Internet Marketing does not represent or endorse the accuracy or reliability of the above mentioned ads, neither would it be responsible for any consequential damages arising directly or indirectly from the use of any product or service advertised. Reader is asked to do their own due diligence before using/purchasing any product or service advertised on this site!

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