Video is the future of the internet and a recent study showed that mobile users alone will consume 1.3 billion gigabytes of video a month by 2017. That means if you want to be competitive then you will need to get up to snuff and the fastest way to start using online video to market your brand is to use YouTube. If you truly want to have a great YouTube Marketing campaign, you’ll need these basic tips.
YouTube has a variety of options available to users that want to promote their brand. With over 110 million unique visitors a month, each watching up to 65 videos, there are ample opportunities for your videos to be seen and for you to increase your brand awareness. The first thing you need to do is be there. Create a user account, open a channel and configure it to your needs and make it look how you want.
The YouTube Search Algorithm puts a lot of stock in the following five things: Title, Description, Tags, Number of Views and Rating. If you’ve got the first three done right, you should do well in the last two. But for successful YouTube Marketing you need to have content that people want to see. Comedy is fine but for your marketing needs, a how-to will probably suit your purposes the best. (more…)
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October 3rd, 2009
Marcus Richard
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